Continuation of Visual Analysis from Part 2.
Above: Choi Ji Woo as the snow queen. However the shape of the unfinished circle reminds me OF THIS ……
I’m one of the weird people that don’t get affected by CF like this at all. Maybe because I don’t find Song Seung Hun attractive? ahaha. Actually I think that the CF is aimed more at Japanese audiences as the stars they use are very popular there, especially with the demographics who can afford to buy luxury goods. Most drama and music fans of those stars who are outside of Asia are more likely to be in education still and do not have the money power for that. Star goods like photo albums, t-shirts etc are aimed at the teen/20+ market and Lotte seem to sponsor a lot of dramas too i bet and possibly aim the food angle at the younger audiences.
(i’ve only just had my morning coffee so am a bit rambly)
Hello! You are quickly becoming one of my favourite followers, i love comments and discussion :) Personally i think we are all influenced by media and advertising even if we don’t think we are. I don’t have alot of knowledge on japanese pop culture since i’m not into it but i think you made such a great valid point about the target audience. I completely agree about the luxury goods aimed at those with a high disposable income whereas the less expensive goods such as food (CHOCO PIE YUM:D) is aimed the younger audience since they cannot afford it. That’s awesome that you’ve noticed that, i just sort of bypassed. I think that this CF is still at some extent aimed at a young target audience to create a relationship with the consumer and the brand name which is brand loyalty so that when the audience grows up and becomes apart of a different demographic they will remember the connotations of the kpop euphoria and be influenced by where they shop. Also you are not rambly, you are great :D and i love your opinion :D