saharial:

kpoprealitycheck:

saharial:

kpoprealitycheck:

Continuation of Visual Analysis from Part 2.

Above: Choi Ji Woo as the snow queen. However the shape of the unfinished circle reminds me OF THIS ……

I’m one of the weird  people that don’t get affected by CF like this at all. Maybe because I don’t find Song Seung Hun attractive? ahaha. Actually I think that the CF is aimed more at Japanese audiences as the stars they use are very popular there, especially with the demographics who can afford to buy luxury goods. Most drama and music fans of those stars who are  outside of Asia are more likely to be in education still and do not have the money power for that. Star goods like photo albums, t-shirts etc are aimed at the teen/20+ market and Lotte seem to sponsor a  lot of dramas too i bet and possibly aim the food angle at the younger audiences.

(i’ve only just had my morning coffee so am a bit rambly)

Hello! You are quickly becoming one of my favourite followers, i love comments and discussion :) Personally i think we are all influenced by media and advertising even if we don’t think we are. I don’t have alot of knowledge on japanese pop culture since i’m not into it but i think you made such a great valid point about the target audience. I completely agree about the luxury goods aimed at those with a high disposable income whereas the less expensive goods such as food (CHOCO PIE YUM:D) is aimed the younger audience since they cannot afford it. That’s awesome that you’ve noticed that, i just sort of bypassed. I think that this CF is still at some extent aimed at a young target audience to create a relationship with the consumer and the brand name which is brand loyalty so that when the audience grows up and becomes apart of a different demographic they will remember the connotations of the kpop euphoria and be influenced by where they shop. Also you are not rambly, you are great :D and i love your opinion :D 

I agree they are definitely aiming to create a brand loyalty in younger viewers who I am sure love seeing Big Bang and 2Pm and pirates and genies. I don’t know if you read it already, but you should have a dip into ‘the grand narrative’ which follows Korean sociology, advertising and gender roles in Korea. I think you’d really appreciate it and will probably find a lot of inspiration in what’s written there too :)

I am a religious reader of the grand narrative :D They are absolutely fantastic all their articles are just jaw dropping and eye opening. Thank you so much for recommending it even though i’ve heard of it because if i haven’t i would’ve shouted you a beer. I read alot of what they write and i don’t want to plagiarize so i’ve taken some inspiration and toned it down because most of my followers request topics that are popular such as body image, time management and self respect. Though THANK YOU SO MUCH for recommending it because it’s really encouraging me to write for myself with topics i’m interested in :) My confident tone in my other written articles that are sort of superficial and skim the surface of topics has led me to be a coward as i avoided confronting issues because i didn’t want to upset my readers and followers. (You’ve read the stuff at TGN, as much as i love it i remember the first time i read it and it opened my eyes to a whole new world. If i wasn’t so interested in the media and its influence, social values, advertising and sociology i’d have to admit that i wouldn’t appreciate someone tearing down my euphoria.) Anywho my point is you’ve really encouraged me to write about what i really want aswell :D 

Anywho, thank you so much for reading my stuff even though it doesn’t even compare with TGN. I really appreciate it and this discussion has been so awesome :D You sound like you know your stuff aswell, i’m still learning so every word means alot to me as i learn something new. Thank you! Looking foward to speaking with you again :)