Posts tagged minho

Not really a reality check but stumbled across this today and found it interesting! 

With the recent hot topic of BEAST and A-PINK’s endorsement of Skool Looks uniform clothing (to read more about it click Here) here’s another recent example of an advertisement that appeals to the demographic of Korean drama lovers. 

The web series advertisement features over 4 episodes and has Hallyu star Lee Min Ho acting as the main character. It has a storyline that’s dramatic with twists typical of a real Korean Drama similar to City Hunter with it’s love story and face paced action. There’s no prize for guessing that the Toyota Camry plays a crucial role in the web series and appears in many shots designed to highlight it’s aesthetics and car features.

Alot of research and work went into this. The shots are well thought out and the cinematography is stunning. They’ve even helpfully subtitled it in English and Mandarin and also dubbed it in Vietnamese. (Three countries alone already :Vietnam, China and Korea they’re aiming at… not to mention foreigners who speak English….)

With lines in the script as below…

Yeah…. no surprises there, I mean what do we expect… we all know we’re watching an advertisement? The most likely reason we’re watching it is because it features our favourite actor Lee Min Ho (the same reason we watched the Skinny Baby MV in the first place). Although this time the product is a car which majority of the target audience won’t be able to afford until being at least in their twenties.

(Let’s be frank, a family man with 2.5 kids is going to chat with his mates and go see the car dealer. His first move wouldn’t be to stalk and research Lee Min Ho’s promotions activities and then watch 4 webisodes worth of Toyota Advertising to make his decision). Nonetheless I assume a shorter version will be aired and broadcasted on television so the concept in my opinion will definitely succeed with the market of people who are old enough to ponder and purchase a vehicle. 

What about the young people then with and without licenses? Perhaps it’s to create brand loyalty where you associate the Toyota name with romanticised memories of being a KPOP fan girl or a beautiful love story with the drop dead gorgeous Lee Min Ho… eh? Too far?

Then again i feel like i’m abit narrow minded, this is actually the link to the main website and http://www.toyota.com/oneandonly/profile.html the promotion of the advertisement stylised similar of a Korean Drama seems to be everywhere. I’m extremely pleased and i’ll be even more stoked if one day I woke up and saw this advertisements running on my television :D They’ve genuinely used this concept successfully and it in no way feels like a parody or as if it’s been mimicked on purpose. (COUGH FACEBOOK OFFICIAL COUGH)

Toyota is a giant GIANT company and is a well known brand name and for ToyotaUSA to invest their advertisements into the concept of a Korean Drama is a huge risk and they’re taking a very spontaneous step (imo). 

Well I think the concept was extremely clever, upscale and classy. Even the soundtrack sounds amazing! The story was interesting and if you’re a drama lover, you’ll enjoy it! 

2012 Toyota Camry - The One and Only 

Episode 1: Entune

Episode 2: MPG

Episode 3: BSM

Episode 4: Airbags

For more information you may like to read Advertising techniques in endorsements

Disclaimer: My opinion and I am not an expert/professional nor do I claim to be. I am not affiliated with Toyota. 

W/N= They did end up eating politely anyway.

ADD MORE YOU GUYS ^_^ Disclaimer: GIFS ARE NOT MINE. Please support, ask and submit! For more written articles click here List of articles. LOL my funniest post so far :)

When was the last time you spoke to your parents or siblings? Like really spoke and had a deep and meaningful conversation? Factors such as school, puberty, friends, interests (kpop) and the availability of Internet access may keep us occupied or distracted from maintaining and engaging in fundamental family relationships. 

It is more likely that you would stay in your room alone surfing the internet than be in the company of your family. Now I’m not saying go spend some family time by talking about everyone’s emotions and playing scrabble, which most of you probably won’t do ( personally I love scrabble). I’m saying don’t take your family for granted, we easily remind ourselves that our family is always going to be there thus fail to take initiative in building upon that relationship. This should be the reverse as our family is our number 1 support system. Regardless of all the hardships you go through and conflict of opinions, you know that your family still accepts you with your flaws, goofiness and will be there no matter what. You always want your family to be proud of you :)

Many of us take our family for granted because we see them everyday, thus not finding the importance in bonding. However many Korean Idols who are busy focusing on their career can spend up to 6 months without seeing their parents and siblings. They can still communicate via phones but lack the bonding time to strengthen the relationship. Korean Idols in terms of only their career, family is considered to be their manager, co workers and the remaining girlgroup/boy band members in their group. Not only that, the obvious fact is that they will miss their family alot! I know that without my family members, i would miss them so much and be really incompetent relying on fast food and shops to survive.

kpoprealitycheck: We take our family for granted, as we’re too busy focusing on external factors.

Korean Idols may go for months without seeing their family. Whilst we see our parents regularly and take it for granted.

kpopselfrespect:  

I can strengthen my relationship with family members.

I will support my family members.

Other:

You may need to work on your relationship with your family if:

• you ignore what your family members are saying and listen to your kpop music on your ipod during meal times such as breakfast, lunch and dinner, during family gatherings.
• you are consuming over 3 hours of kpop media, which are music videos, variety shows and blogging
• the only time you see your family is during dinner time because everyone has to sit at the dining table
• you don’t situate yourself in a different room other than your bedroom or study
• you do not talk to each family member at least once a day

Above: SHINee’s Minho - Oh My School or 100 points out of 100

Below: SNSD’s song- Dear Mom